In New Orleans, there's one piece of swag that everyone seems to wear, beads. Not only do people wear beads, they toss, catch and exchange them all year round. 

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To help AT&T lean into the NOLA scene and show up at CFP, we created a vending machine that encouraged fans to exchange their “Just OK” Mardi Gras beads for AT&T connected neck bling that would light up and flicker for every touchdown. Turning basic beads into something that connected fans to the game and to each other.