LIGHTING THE WAY
BRAND COMMERCIAL
Cadillac embodies transformation and confidently inspires others to pursue their own goals.
For the Oscars, we unveiled Cadillac’s first-ever luxury EV in a spot that showcased the beginning of its electric transformation, paralleling the story of a CEO looking back at her transformative journey to the top.
ENTER ORDINARY
EXIT EXTRAORDINARY
RETAIL COMMERCIAL
Springtime is associated with transformation, both literally and figuratively. Coincidentally, so is driving a Cadillac.
"ART OF YOU"
CELESTIQ REVEAL
One of a kind and custom commissioned, CELESTIQ is a work of art as singular as its owner—so the grand reveal of this vehicle had to be just as unique.
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"Art of You" was created to bring the bespoke nature of CELESTIQ to life, generating customized artwork through an interactive and personalized experience for each individual. I played a key role in bringing this experience to life by skillfully crafting engaging and compelling web copy, devising captivating social media posts, and creating many other pieces of written content.
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Meta-Human Consultant
Want to know more about Cadillac? Allow me to introduce you to Cadia, the voice-activated meta-human. The name "Cad" is derived from Cadillac, while "ia" is the reverse abbreviation for artificial intelligence.
I assisted in the creation and naming of this innovative and intelligent assistant.
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