We introduced the all-new Honda Ridgeline Truck to Facebook with a video that was written using interests of our target audience, aka "city folk."

We created a long-form story that incorporated four buckets: DIY, Outdoors, 90s Music and Making Memories (these interests buckets were created by Facebook). Each bucket was used to create a long-form story that was cut down into smaller stories and hyper-targeted toward those specific audiences. 

​

By targeting key demographics and incorporating their interests into the story, we were able to relate to the audience in a more personal way.

​